Social media is the new search engine - how to get your brand discovered
When we think about search engines, Google’s long held the crown. But...
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Importance of self-care in the community
The PAGB’s recently published 2024 self-care census report reveals some compelling insights...
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Using TikTok Shop for Medical Devices
In the world of e-commerce, social media platforms have become indispensable for...
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Using Influencer Marketing for Over-the-Counter Medicines and Medical Devices: Building Your Digital Strategy
In the fast-paced world of digital marketing, influencer marketing has emerged as...
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What are the key differences between marketing medicines and medical devices in the UK?
In the dynamic world of healthcare, the marketing landscape for pharmaceuticals and...
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Does TikTok have a place in healthcare?
Before we get into the specifics, let’s go back to the basics...
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The relationship between the pharmaceutical industry and social media
Social media has revolutionised the way we interact and communicate with others....
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How to market a medical device in the UK
If you’re in the medical device industry, you know that marketing can...
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How easy is it to be truly creative in pharmaceutical marketing?
Can you really express your creativity in an industry so regulated and...
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Rules for paid promotion on social channels for pharma
You’ve got the message, you’ve got the visuals, your social channels are...
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