Launch into the world of TikTok
TikTok is the most engaged social platform with an average engagement rate of 2.65% by follower count.
Platforms like TikTok have emerged as powerful tools for engaging with diverse demographics, including those in the healthcare sector. If you spend any time on TikTok you will see all types of healthcare professionals sharing tips, advice and squashing misinformation with their own content. As a healthcare brand you are missing out if you aren’t on TikTok, creating your own content, working with relevant influencers and engaging with your target audience.
Why TikTok?
TikTok has rapidly grown into one of the most popular social media platforms globally, with over 1 billion monthly active users. Its unique short-form video format and algorithm-driven content recommendation system make it an ideal platform for healthcare organisations to connect with their target audience in a creative and impactful way.
"We are seeing some of our best results in terms of CPC and CPM through TikTok"
Kim Allen – Director
How can you stand out?
Create content that is authentic, relevant and engaging. Keep abreast of trends and learn who your audience are. Having a successful TikTok campaign will be built on trial and error, and trusting in content creators who know their audience better than you do!
Tips for successful marketing on TikTok
Know Your Audience: Understand the demographics and interests of your target audience to create relevant and engaging content.
Be Authentic: Authenticity is key on TikTok. Share real stories, behind-the-scenes moments, and genuine interactions to connect with your audience.
Keep it Short and Engaging: TikTok’s short-form video format requires concise and captivating content. Grab viewers’ attention within the first few seconds to keep them engaged.
Stay Updated with Trends: Keep an eye on trending topics and challenges on TikTok and incorporate them creatively into your content strategy.
Interact with Your Audience: Respond to comments, engage with user-generated content, and foster a sense of community around your healthcare brand.
Social Media For Healthcare
More than 40% of the health care consumers utilise social media for their healthcare information needs
56% of internet users look online for information about a certain medical treatment or procedure
66% of internet users look online for information about a specific disease or medical problem