Flarin are a unique lipid formulated ibuprofen designed to be absorbed in the small intestine.
Optimising a complete digital marketing strategy to align with TV and print.
Social Media Management
In 2018, Flarin enlisted our help to drive their organic social media with regular posting and consistent messaging.
Since then we have worked to align the social strategy to time with the TV advertisements to get the most impact.
PPC & Paid Social
Proving ROI was important to our client, and something we are always keen to show where we can.
We utilised Google ads, Bing ads as well as paid social media advertisements to push the brands message, encourage sales and increase impressions.
Website Design
To ensure consistent branding we worked with the team at Flarin to design and develop a new website.
We brought across assets from the TV advertising throughout the website, along with new and informative blog posts.
SEO
While PPC and Social ads were bringing in traffic results, we wanted to focus on organic SEO too.
We put together a plan of blog posts that we publish regularly to the website, as well as optimising on and off screen SEO
Digital Strategy
Healthcare Pharma Medical
An optimised strategy across all digital channels
Our creative approach to social advertisements
We created unique advertisements depending on the audience. This allowed us to effectively target and increase engagement.
![](https://wedosocial.co.uk/wp-content/uploads/2022/08/flarin-mobile-01.webp)
![](https://wedosocial.co.uk/wp-content/uploads/2022/08/flarin-mobile-02.webp)
Numbers
sessions to the site
Sessions to the Flarin website increased by 1375%
engagement rate
We achieved a monthly engagement rate of 10% (industry average 1.36%)
reach on social
We reached over 3 million people with social advertisements
landing page clicks
We lead over 129,000 people to click through to our landing pages
over 1500 interactions per month
Every month we achieved on average 1500 interactions
increase in website visitors
Google ads, SEO and Social Ad campaigns increased web visitors by 1250%