We hit the ground running in 2023, starting a new TikTok, Instagram and Facebook page for TheraTears UK. Starting with no following, the plan was to run social ads and collaborate with influencers to raise brand awareness.
After extensive keyword research, we started a Google Ads campaign. We also regularly run Facebook ads to support current promotions and offers.
To effectively track engagement, we built new landing pages with links to retailers.
We split our budget between Facebook ads and TikTok. We used our budget to run UGC in collaboration with influencers on TikTok. In 3 months, we reached 1.1 million people on TikTok, with 34,000 clicks to our destination.
Healthcare Pharma Medical
An optimised strategy across all digital channels
Along with graphics our team created internally, we worked with influencers to gain User Generated Content which we pushed as ads to drive awareness and engagement.
Our Tiktok content, combined with our use of influencers reached over 350 thousand users
TikTok ads increased landing page views by 1000%
Our advertising and organic content reached over 3.5 million people on Facebook
Our Facebook and Instagram ads resulted in over 30 thousand clicks to our landing pages
Our advertising and organic content reached over 1.1 million people on Instagram
Google ads and Social Media ad campaign increased website sessions by 1800%